Motorsport driver looking at his helmet

Sunday Collective advises drivers, luxury houses and motorsport organisations at the rare intersection where these worlds meet.

Sunday Collective advises drivers, luxury houses and motorsport organisations at the rare intersection where these worlds meet.

Sunday Collective logo
Sunday Collective logo

Where motorsport, fashion and luxury collide.

Where motorsport, fashion and luxury collide.

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(ABOUT)

SUNDAY COLLECTIVE

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(ABOUT)

We help drivers build brands that outlast a race weekend,
luxury and fashion houses navigate the paddock with confidence,
and motorsport organisations tell a sharper, more modern story.

We help drivers build brands that outlast a race weekend, luxury and fashion houses navigate the paddock with confidence, and motorsport organisations tell a sharper, more modern story.

We help drivers build brands that outlast a race weekend,
luxury and fashion houses navigate the paddock with confidence,
and motorsport organisations tell a sharper, more modern story.

Black and White portrait of Manon Lopez, founder

I'm Manon, the founder of Sunday Collective.

I've spent seven years inside some of the world's most exacting luxury and fashion houses (CHANEL, Louis Vuitton etc.), and fourteen years immersed in Formula 1, on and off the track.

I'm Manon, the founder of Sunday Collective. I've spent seven years inside some of the world's most exacting luxury and fashion houses, and fourteen years immersed in Formula 1, on and off the track.

Sunday Collective began as a streetwear-inspired apparel brand playing with the codes of motorsport, a fun side quest, before it became the obvious choice: an agency built to bridge the three industries nobody else was connecting.

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(SERVICES)

SUNDAY COLLECTIVE

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(SERVICES)

SUNDAY COLLECTIVE

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(SERVICES)

THREE WORLDS, ONE FLUENCY

01

Motorsport driver ajusting his suit
DRIVERS

You're followed for more than your lap times.

Who you are off track now matters as much as how you perform on it. We help you build a brand image that's genuinely yours, one that attracts the partners who fund your career, so you can stay focused on racing.

• Image & strategy consulting — styling, digital presence, content creation, media visibility, product-driven brand development

• Partnerships & sponsorship — sourcing and negotiating ambassador deals

01

Motorsport driver ajusting his suit
DRIVERS

You're followed for more than your lap times.

Who you are off track now matters as much as how you perform on it. We help you build a brand image that's genuinely yours, one that attracts the partners who fund your career, so you can stay focused on racing.

• Image & strategy consulting — styling, digital presence, content creation, media visibility, product-driven brand development

• Partnerships & sponsorship — sourcing and negotiating ambassador deals

01

Motorsport driver ajusting his suit
DRIVERS

You're followed for more than your lap times.

Who you are off track now matters as much as how you perform on it. We help you build a brand image that's genuinely yours, one that attracts the partners who fund your career, so you can stay focused on racing.

• Image & strategy consulting — styling, digital presence, content creation, media visibility, product-driven brand development

• Partnerships & sponsorship — sourcing and negotiating ambassador deals

02

Two women with noise cancelling helmets looking at the race with drinks at the forefront
BRANDS

Enter the paddock, without losing the codes.

Motorsport is luxury and fashion’s new playing field. Knowing where to step is another matter.

• Identifying the right profiles and category (F1, WEC, Formula E, feeder series and beyond) and entry model (product collaboration, sponsorship, ambassadorship, influencer campaign, event activation...)

• Cultural advisory

• Content & event production — creative concept, location scouting, driver casting, supplier sourcing, project management...

02

Two women with noise cancelling helmets looking at the race with drinks at the forefront
BRANDS

Enter the paddock, without losing the codes.

Motorsport is luxury and fashion’s new playing field. Knowing where to step is another matter.

• Identifying the right profiles and category (F1, WEC, Formula E, feeder series and beyond) and entry model (product collaboration, sponsorship, ambassadorship, influencer campaign, event activation...)

• Cultural advisory

• Content & event production — creative concept, location scouting, driver casting, supplier sourcing, project management...

02

BRANDS

Enter the paddock, without losing the codes.

Motorsport is luxury and fashion’s new playing field. Knowing where to step is another matter.

• Identifying the right profiles and category (F1, WEC, Formula E, feeder series and beyond) and entry model (product collaboration, sponsorship, ambassadorship, influencer campaign, event activation...)

• Cultural advisory

• Content & event production — creative concept, location scouting, driver casting, supplier sourcing, project management...

03

Nose of a Porsche car
MOTORSPORT

Elevating brand image, without losing the identity.

Helping teams, circuits and events tell a sharper, more modern story by elevating their image and making them more approachable to newcomers, without losing what made them iconic.

• Brand strategy — Identifying the right stakeholders for partnership, sponsorship and activations aligned with values and objectives

• Elevating digital presence — through content production, influencer strategy and product coherence

• Crafting unique live event experiences

03

Nose of a Porsche car
MOTORSPORT

Elevating brand image, without losing the identity.

Helping teams, circuits and events tell a sharper, more modern story by elevating their image and making them more approachable to newcomers, without losing what made them iconic.

• Brand strategy — Identifying the right stakeholders for partnership, sponsorship and activations aligned with values and objectives

• Elevating digital presence — through content production, influencer strategy and product coherence

• Crafting unique live event experiences

03

Nose of a Porsche car
MOTOR SPORT

Elevating brand image, without losing the identity.

Helping teams, circuits and events tell a sharper, more modern story by elevating their image and making them more approachable to newcomers, without losing what made them iconic.

• Brand strategy — Identifying the right stakeholders for partnership, sponsorship and activations aligned with values and objectives

• Elevating digital presence — through content production, influencer strategy and product coherence

• Crafting unique live event experiences

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(PROCESS)

SUNDAY COLLECTIVE

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(PROCESS)

SUNDAY COLLECTIVE

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(PROCESS)

(01)

Discovery call

We start with a conversation: your goals, your timeline, your budget. That's what shapes the direction from day one.

(01)

Discovery call

We start with a conversation: your goals, your timeline, your budget. That's what shapes the direction from day one.

(01)

Discovery call

We start with a conversation: your goals, your timeline, your budget. That's what shapes the direction from day one.

(02)

Tailored proposal

A plan that aligns ideas, messages and execution, built around your goals. Retainer, one-off mission, or project-based, whichever format fits. We refine it together until it's right.

(02)

Tailored proposal

A plan that aligns ideas, messages and execution, built around your goals. Retainer, one-off mission, or project-based, whichever format fits. We refine it together until it's right.

(02)

Tailored proposal

A plan that aligns ideas, messages and execution, built around your goals. Retainer, one-off mission, or project-based, whichever format fits. We refine it together until it's right.

(03)

Execution

Whatever the mission calls for, we're with you at every step with regular check-ins, adjustments as the season or brand calendar evolves. Motorsport moves fast; the plan has to move with it.

(03)

Execution

Whatever the mission calls for, we're with you at every step with regular check-ins, adjustments as the season or brand calendar evolves. Motorsport moves fast; the plan has to move with it.

(03)

Execution

Whatever the mission calls for, we're with you at every step with regular check-ins, adjustments as the season or brand calendar evolves. Motorsport moves fast; the plan has to move with it.

(04)

Delivery & Review

We take the time to analyse results and schedule a feedback call: what worked, what to build on, and what's next.

(04)

Delivery & Review

We take the time to analyse results and schedule a feedback call: what worked, what to build on, and what's next.

(04)

Delivery & Review

We take the time to analyse results and schedule a feedback call: what worked, what to build on, and what's next.

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( STATS & FACTS )

SUNDAY COLLECTIVE

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( STATS & FACTS )

SUNDAY COLLECTIVE

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( STATS & FACTS )

7

years inside major luxury, lifestyle & fashion houses

7

years inside major luxury, lifestyle and fashion houses

7

years inside major luxury, lifestyle & fashion houses

14

years of passion and immersion in motorsport

14

years of passion and immersion in motorsport

14

years of passion and immersion in motorsport

5k

engaged community across social media

5k

engaged community across social media

5k

engaged community across social media

30+

countries reached through the community

30+

countries reached through the community

30+

countries reached through the community

Driver in its helmet, close up on the eyes

LET’S TALK.

Driver in its helmet, close up on the eyes

LET’S TALK.

Driver in its helmet, close up on the eyes
LET'S TALK.